To understand the various financial services provided by share khan
Introduction
Perception is defined as the process by which individual selects’
organizes, and interrupts stimuli into a meaningful and coherent picture around
the world. Thus study is concerned with the customer perception towards Share
khan retail products.
There are different ways to
understand the customer’s perception towards any product. The survey method is
one of the most effective way to understand the customer needs’ wants and
desire of the product.
The purpose of selecting Share khan
securities was mainly because this company is one of the leading company in
securities. It is number two player in online business and it is leading
domestic player in Indian institutional business.
The study attempts to provide a good
knowledge and learning about the market and perception of the people about
“Share khan securities”
Statement of the problem
The key problem is to go for this
survey is, as far as customer perception towards Share khan retail products
providing by share khan securities is concerned, whether the Customers are
satisfied or not about the service providing by share khan.
To over come this problem, the
survey has been conducted to understand the customer’s attitude, behavior,
their expectations and what the attributes they are looking for in distribution
of services of share khan securities.
1.2 objectives of the study
The following are the objectives of
the study
1.
To understand the various financial
services provided by share khan in Bangalore City
2.
To analyses the level of investor’s
awareness towards the share khan retail
products in Bangalore city.
3.
To study the various factors which
influence on the approach of share khan
services in Bangalore city.
4.
To know the investors investment
pattern in share khan retail products.
5.
To understand the satisfaction
level of investor towards share khan service in Bangalore city
1.3 Research methodology
Every object has its own importance
and value has to take every step carefully so the value of any systematic and
systematic scientific research lies in
its methodology giving clear of the forms of the study procedure becomes
essentially for every study.
Sources of Information
v
Primary Source
v
Secondary Source
Primary Source
For studying perception of investor
towards the share khan securities, a field survey was undertaken. A
questionnaire was prepared considering various parameters of investor towards
share khan securities.
Secondary Source
Under
this method the information was collected through company broachers, annual
report, company profile and other relevant text books, various journals,
magazine were used for developing theoretical background of study.
Sample Size
For the study a total sample of 100
responds had been undertaken for the survey. To make the study meaningful. The
focus was given towards educated and informed investor.
Statistical Tools and
Techniques
Researches collected both primary
data and secondary data, to study the perception of customer towards Share khan
of retail products for analysis various statistical tools and technique were
also
·
Code sheet and likerts scale
·
One way table and two way table
·
Graph and charts etc
1.4 Scope of the study
The scope of the study includes
understanding the customer’s perceptions for products with respect to share
khan securities.
The study is conducted move for
learning the different aspects of the products service and not to benchmark and
standards.
The survey with 100 number of
customers was done to know their invests and preference about share khan retail
products.
The research study will provide a
sufficient feed back to the company regarding customer perception about the
retail products.
1.5 limitations of the study
The study is based on a random
sample and does not include the survey on the entire population of retail
customers.
The sample size was only 100 which
were not enough as the population large the questioner was administered to
customers only. The study was confined to Bangalore city only. Opinion of
investors may not be sufficient and authentic because of there response towards
collection of information.
1.6 chapter scheme
The present
study has been organized in five chapters.
·
Chapter one deals with introduction
and its objectives, research methodology, scope and limitations of the study
·
Chapter two deals with the
theoretical background
·
Chapter three is focused on profile
of share khan securities
·
Chapter four deals with analysis
and interpretation of data
·
Chapter five deals with findings
conclusions and suggestions
Theoretical background
Perception can be described as “how
we see the world around us”. Two individuals may be subject to the same stimuli
under the same apparent conditions, but how. Each person recognizes them, organizes them and interrupts
them is highly individual process based on each persons own need’s values and
exceptions. The influence that each of these variables has on the perceptual
process and is relevance to marketing will be explored in some detail. First,
however, we will examine some of the basic concepts that underline the
perceptual process. These will be discussed within the framework of consumer
behavior
Perception is defined as the process
by which an individual selects, organizes, and Interrupts Stimuli into a
meaningful and coherent picture around the world. A stimulus is any units of
inputs to any senses; (i.e. sensory input) include product, packages, brand
names, advertisements and commercials. Sensory receptors are the human organs
(i.e. the eyes, ears, nose, mouth and skin) that receive inputs. Their sensory
functions are to see, hear, smell, taste, and feel all of these functions are
called unto play either singly or in combination in the evaluation and use of
most consumer products.
Perception
A motivated person is ready to act.
How the motivated person actually acts is influenced by his or her perception of the situation.
The Customer Concept
Today many companies are moving
beyond the marketing concept to the customer concept.
The ability of an individual to deal
with customers one at the time has become practical as result of advances in
factory customization, computers the internet and data base marketing software.
Yet the practicing of a one to one marketing is not for every company. The
required investment in information collection hardware and software may exceed
pay out. I works best for companies that normally collect a great deal of
individual customer information carry a lot of products that can be cross sold,
carry products that need periodic replacement or upgrading and sell products of
high value.
Customer Perceived Value
Customer perceived value is the
difference between the prospective customer’s evaluation of all the benefits
and all the costs of an offering and the perceived alternatives. Total customer
value is perceived monitory value of the bundle of economic, functional and
psychological benefits customer expects from a given market offering.
Total customer cost is the bundle of
costs customers expects to incur in evaluating, obtaining, using and disposing
of the given market offering value.
Sensation
Sensation
is the immediate and direct response of the sensory organs to simple stimuli
(an advertisement, package, a brand name). Human sensitivity refers to the
experience of sensation. Sensitivity to stimuli varies with the quality of an
individual’s sensory receptors (e.g. eye sight or hearing) and the amount or
intensity of the stimuli to which he or she is exposed.
Perception is the source of one’s
knowledge of the world. One wants to know that world and the surrounding
environment. Knowledge is the power. Without knowledge one can’t act
effectively. Perception is the main source of such knowledge.
Sensation itself on energy change
(i.e. differentiation of input). A perfectly blind or unchanging
environment-regardless of the strength of the sensory input-provides little or
no sensation at all.
The Absolute Threshold
The lowest level at which an
individual can experience a sensation is called absolute threshold. The point
at which a person can detect a difference between “something” and “nothing” is
that person’s absolute threshold for that stimulus. To illustrate, the distance
at which a driver can note a specific billboard on a highway is that
individual’s absolute threshold. Two people riding together may first spot the
bill board at different times ( i. e., at different distances) Thus they appear
to have different absolute threshold.
The Differential Threshold
The minimal difference that can be
detected between two similar stimuli is called the differential threshold or
the j.n.d (for just noticeable difference). A 19th century German
scientist named Ernst Weber discovered that the just noticeable between two
stimuli was not an absolute amount, but an amount relative to the intensity of
the first stimulus.
Weber’s law, as it has come to be
known, states that the initial stimulus, the greater the additional intensity
needed for the second stimulus to be perceived as different.
According to Weber’s law an
additional level of stimulus equivalent to the j.n.d must be added for the majority of the people to
perceive a difference between the resulting
stimulus and the initial stimulus. Weber’s law holds for all the senses
and for almost all intensities.
Marketing applications of the j.n.d
Weber’s law has important applications in
marketing. Manufacturers and marketers endeavor to determine the
relevant j.n.d for their products for two very different reasons:
1.
For that negative changes (e.g.,
reductions in product size, increases in product size or reduced quality) or
not readily discernible to the public.
2.
For product improvements (such as
improved or updated packaging, larger size, lower price) are very apparent to
consumers without being wastefully extravagant.
Manufacturers who choose to reduce
the quality of their products also try to ensure that product remain just under
the point of noticeable difference. For quality by adding inferior beans to the
mix, up to both but not including the j.n.d the point at which the consumer
will notice a difference in taste.
Subliminal Perception
We spoke of people being motivated
below their level of conscious awareness.
People are also stimulated below
their level of conscious awareness; that is, they can perceive stimuli without
giving consciously aware that they are doing so. The threshold for conscious
owners or conscious recognition appears to be higher than the absolute
threshold for effective perception. Stimuli that is too weak or too brief to be
more receptor cells. This process is called subliminal perception because the
stimulus is beneath the threshold, or “lumen”, of awareness, though obviously
not beneath the absolute threshold of the receptors involved.
In
general there three types of subliminal perceptions:
1.
Briefly presented visual stimuli
2.
Accelerated speech in low volume
auditory messages and
3.
Embedded or hidden imagery or words
(often of a sexual nature) in prints ads or on product labels. Embeds are
defined as disguised stimuli not readily recognized by radars that are
“planted” in print advertisements to persuade consumers to buy a products.
Subliminal
perception created a great furor in the late 1950s when it was reported that
consumers were being exposed to subliminal advertising messages they were not
aware of receiving. These messages were persuading people to buy goods services
without being aware of why they motivated to do so.
Research Studies
of Subliminal Persuasion
A
series of highly imaginative laboratory experiments that followed the public
hearings gave some support to the notion that individuals could be persuaded
below the level of their conscious awareness’s, but found no evidence that they
could be persuaded to act in response to such subliminal stimulation.
Interest
in the field of subliminal stimuli did not affect their perches intentions
charges that advertisers were using subliminal embed in their print ads to
persuade consumers to buy their advertised brands.
Evaluating the
Effectiveness of Subliminal Persuasion
Despite the many studies undertaken
by academicians and researchers since the 1950s, there is no evidence that
subliminal advertising persuades people to by goods or services. A review of
the literature indicates that subliminal perception research is based on two
theoretical approaches. According to the first theory constant repetition of
very weak (e.g. sub threshold) stimuli has an incremental effect that enables
such stimuli to build response strength over many presentations.
Motives
people tend to perceive thins they need or want; the stronger the need, the
greater the tendency to ignore unrelated stimuli in the environment. A women
interested in a portable computer is more likely to notice and read carefully
ads for computer laptops then her neighbor, who does not use a computer. In
general, there is a high heightened awareness of stimuli that are relevant o
one’s, needs and interests and a decreased awareness of stimuli that are
irreverent to those needs. An individuals perceptual process simply attunes
itself more closely to those elements in the environment that the important to
that person. Some one who is hungry is more likely to spot a restaurant sign, a
sexually repressed person perceive sexual symbolism where non exists.
Like
perceptual selection, perceptual organization is affected by motives and by
expectations based on experience. Prior pleasant or painful associations with
one or the other element in isolation can influence how a reversible
figure-ground pattern is perceived. The consumer’s physical state can also
affect how he or she perceives reversible figure-ground illustrations.
Advertisers
have to play their advertisement carefully to make sure that the stimulus they
want noted is seen as figure and not as ground. The musical background must not
overwhelm the jungle, the background of the advertisement must detect from the
product.
Print
advertisers often silhouette their products against a white background to make
sure that the futures they want noted are clearly perceived. Others use reverse
lettering (white letters on a black ground) to achieve contract; however, in
such cases they are flirting with the problem of figure- ground reversal.
Marketers
some tomes run advertisements that confuse the consumers because there is not
clear indication of which is figures and which is ground. Of course in some
cases, the blurring of figure and ground is deliberate.
Selective Exposures
Consumers actively
seek out messages that find pleasant or with which are
sympathetic, and they actively avoid
painful or threatening ones. Thus, heavy smokers avoid articles that link
cigarette smoking to cancer. Instead, they note (and even quote) the relatively
few articles that deny the relationship. Consumers also selectively expose
themselves to advertisements that reassure them of the wisdom of their purchase
decisions.
Selective
Attention
Consumers
tend to have a heightened awareness of stimuli that never their needs or
interests and minimal awareness of stimuli irrelevant to their needs. Thus,
they are likely to note ads for products that would satisfy their needs and for
stores in which they shop, and disregard those in which they have no interest.
People also vary in terms of the kind of information in which they are
interested and the form of message and type of medium they prefer. Some people
are more interested in price, some in appearance and some in social
acceptability. Some people like complex, sophisticated messages, other like
simple graphic. Clearly, consumer exercises a great deal of selectivity in
terms of the attentions they give to commercial stimuli.
Perceptual
Defense
Consumers
subconsciously screen out stimuli that they would find psychologically
threatening, even though exposure has already taken place. Thus, threatening or
otherwise damaging stimuli are less likely to be consciously perceived that are
neutral stimuli at the same level of exposure. Furthermore, individuals
unconsciously may distort information that is not consistent with their needs,
values and beliefs.
Perceptual Blocking
Consumer protect themselves from
being bombarded with stimuli by stimuli by simply “tuning out” – blocking
stimuli from conscious awareness. Research shows that enormous amounts of
advertising are screened out by consumers; they mentally tune out because of
the visually over- stimulating nature of the world in which we live. This
perceptual blocking- out is similar to consumers “zapping commercials using
remote controls”.
Perceptual Organization
People do note experience the
numerous stimuli they select from the environment as separate and discrete
sensations; rather, they tend to organize them into groups and perceive them as
unified wholes. Thus, the perceived characteristics of event the simplest
stimulus are viewed as a function of the whole to which the stimulus appears to
belong. This method of perceptual
simplifies life considerably for the individual.
The
specific principles underlying perceptual organization are often referred to by
the name given the school of psychology that first developed it; Gestalt
psychology.
(Gestalt,
in German, means pattern or configuration). Three of the most basic principles
of perceptual organization are figure and ground, grouping and closure.
Figure and ground as was noted earlier; stimuli that contract with their
environment are more likely to be noticed. A sound must be louder or softer, a
color brighter or paler. The simplest visual illustration consists of a figure
on a ground (i.e. background). The figure is usually perceived clearly because,
in contract to its ground, it appears to be well defined, solid and in the
forefront. The ground, however, is usually perceived as indefinite, hazy and
continues. The common line that separates the figure and the ground is
perceived as belonging to the figure, rather than to the ground, which helps
give the figure greater definition. Consider the stimulus of music. People can
either “bathe” in music or listen to music. In the first case music is simply
ground to other activities, in the second, it is figure. Figure is more clearly
perceived because it appears to be dominant; in contrast, ground appears to be
subordinate and, therefore, less important.
Closure
individuals have a need for closure. They express this speed by organizing
their perception so that form a complete picture. If the pattern of stimuli to
which they are exposed is incomplete, they tend to perceive it, nevertheless,
as complete; that is, they consciously or subconsciously fill in the missing
pieces. Thus, a circle with a section of its periphery missing is invariably
perceived as a circle, not as an arc. The need for closure is also seen in the
tension and individuals experiences when a task is incomplete, and the
satisfaction and relief that come with its completion.
Perceptual
Interpretation
The preceding discussion has emphasized that perception is a personal
phenomenon. People exercise selectively as to which stimuli they perceive, and
they organize these stimuli on the basis of certain psychological principles.
The interpretation of stimuli is also uniquely individual, because it is based
on what individuals expect to see in light of their previous experience, on the
number of plausible explanations they can envision, and on their motives and
interests at the time of perception.
Stimuli
are often highly ambiguous. Some stimuli are weak because of such factors as
poor visibility, brief exposure, high noise level or constant fluctuation. Even
stimuli that are strong tend to fluctuate dramatically because of such factors
as different angles of viewing, varying distances and changing levels
illumination.
Customer
usually attributes the sensory input they receive to source they consider most
likely to have caused the specific pattern of stimuli. Past experience and
social interactions help to form certain expectations that provide categories
(or alternative explanations) that individuals use in interpreting stimuli. The
narrower the individual experience, the most limited access to alternative
categories.
When
stimuli are highly ambiguous, an individual will usually interpret them in such
a way that they serve to fulfill personnel needs, wishes, interests and so on.
It is this principle that provides the rationale for the projective tests
discussed. Such test provide ambiguous stimuli (such as incomplete sentences,
unclear pictures, untitled cartoons or inkblots) to respondents who are asked
to interpret them. How a person describes a vague illustration, what meaning
the individual ascribes to an inkblot is a reflection not if the stimulus
itself, but of the subject’s own needs, wants and describes. Through the
interpretation of ambiguous stimuli, respondents reveal a great deal about
themselves.
COMPANY
PROFILE
Share
khan, India’s leading stockbroker is the retail arm of SSKI. With more than 220
share shops in 90 cities and India’s premier portal, we reach out to customer
like no one else. Share khan offers you trade execution facilities on the BSE
and the NSE for each as well as derivatives commodities trading facilities on
MCX and NCDES, automated IVRS based trading facility from importantly,
depository services and most 80 year of research and broking experience.
Share
khan securities limited are a corporate member of both BSE and NSE of India
ltd. It is also a depository participant with the National securities limited
(NSDL) for trading and settlement of dematerialized shares. It operation
include stock broking and distribution of various financial products- including
private and secondary placement of debt
& equity mutual funds, fixed deposit. Been in the business for over 80
years, share khan can provide with the assistance and the advice like no one
else could. They created special information tools for investor, to help answer
any queries investor may have.
Share
khan retail broking is one of among the top three branded retail service
providers, and it is number two player in online trading business and it had
largest network of branded broking outlets in the country servicing 100,000
clients, and most preferred financial destination online broking customers.
The Internet trading site was
launched on February 8, 2000. Speed trade- the next generation technology
product launched on April 17, 2002. Speed trade plus lunched on October 28,
2002 for derivatives trading. Leading
player with 30% market share.
Vision of Share Khan Securities
To be the best retail broking brand in the Indian
equities.
Mission of Share Khan Securities
To
deduce and empower the individual investor to make better investment decisions
though quality advice and superior service. Share khan follows a
multi-disciplined approach incorporating quantities analysis, fundamental
analysis and technical analysis. This multi-pronged approach enables. Share
khan to provide risk controlled returned for investor. Right from choosing the
combination of stocks most suitable for investor based on investor risk
appetite to monitoring their movement and discussing them with investor at
special events.
Share
khan build there business by focusing on there strengths- market- driven
investment avenues like equities the derivatives and commodities they
facilitate the investment process for investor and also provide value- added
services like research, stock ides, de net, online trading etc. to make
investor investment experience easy and rewarding.
Share
khan has dedicated teams for research
so that investor gets all the information investor need to taken the right
investment decisions. They also have a talented pool of experienced
professionals to guide investor when need assistance.
Share khan providing the products and it simplifying for
the investor. Iyits core services are
1.
Equity and derivatives trading on
the BSE and NSE
2.
Depository services
3.
Online trading
4.
IPO services
5.
Commodities trading on MCX and
NCDEX
6.
PORTFOLIO management services
Areas
of Business
Equity and derivative trading: -
The
company facilitates the trading system, for trading in secondary market
under F70 segment of NSE and BSE. The
equity dealers of the company will be eager to give insights into novelist
introduction in the India capital market futures and options. Forward contracts
are customized while futures contracts are standardized terms of forward
contracts are negotiated between the buyer and the seller. The terms of futures
contracts are decided by the exchanges on which these are traded. In future
contracts the quantity and the expiry date and the quantity can be different
for different parties in case of a forward contract.
Futures
are much more liquid and their price is transparent as their price and volume
are reported in the media. Moreover futures exchanges attract participants from
all over the country on a single platform.
A
forward contract can be reversed only with the same counter party with whom it
was entered into. A futures contract can be reversed on the screen of an
exchange, as the latter is the counter party to all the future trades.
The
two biggest advantages of futures are that you can short sell them without
having stock of the commodity and that can carry your position for a longer
time. The same is not in the physical market because you to delivery within a
specified date.
Share
khan has a highly rated research wing, involved in macro economic studies,
industry and company specific equity research. There research trains inputs
will be available as daily trading calls, quarterly investment picks and long
term investment picks, based on the fundamentals of a particular company and
the industry as a whole.
Depository Services
A
share khan security is a depository participant of national securities
depository Ltd (NSDL). And Central securities depository Ltd (CSDL). Share khan
securities will open De- mart accounts, which will help investor to convert
physical certificates of shares into electronic balances in an accounts
maintained.
Internet Trading
Investor
can also trade their securities through this facility by logging into company’s
website. The virtual world that the share khan securities offer online trading
services through www. Sharekhan.com
IPO’s Services
A
share khan security offers the chance of investing in the potentially lucrative
IPO market in the country.
Key
Figures Online Trading with Share Khan
Freedom from paper work Instant credit and money transfer
Trade from any net enabled PC After hour orders Online orders on the phone
Timely advice and research reports Real time portfolio tracking Information and
price alerts
Commodity trading
The
most prominent national level multi-commodity exchanges in India at present are
the national commodity and derivatives exchange ( NCDEX) and the multi
commodity exchange ( MCX).
Perishable
commodities must have an adequate shelf life because delivery on a futures
contract is differed. The cash commodities price must fluctuate enough to
create uncertainty, which means both risk and Potential profit. The commodities
market does not work in insulation and whatever happens in this market always
has an impact on the other major financial markets. As a broker share khan
offers exclusive products market letters, analysis and trading calls to suil
varied needs. Share khan has also a lot of
information and research report and commodities on there web sites.
In
Share khan not necessary to wait for the expiry day once investor have a
initiated a position. Investor can squire up there position at any time during
contract period, booking profit or cutting losses. Share Khan is the founder
number of both the major commodity exchanges, i.e. the MCX and the NCDEX and
provides trading facility through both the exchanges.
Commodity
Derivatives Products.
Commodity Buzz : - Daily view on previous metal and agro
commodities.
Commodities Bea t: - Summary of the day’s trading activity.
Commodities
Trader’s corner: -
Commodity trading calls: -
There are two types of trading calls
Rapid fire: (Short term – one day to five days – updated
daily)
Medium term place:
- [Medium term calls – 1 Month to 3
Months – Updated weekly on in between if needed]
Share Khan Exclusive: -
Commodity research reports and analysis
(Periodic)
Commodity Scan: - Daily commodity market data and spastics (End
of the Day)
Portfolio
Management Services
Share
Khan Securities is a registered portfolio manager with SEBI to manage
portfolios on behalf off of clients with a discretionary and discretionary
right. This service is a provision for those who may not have the time to
manage their stock investment or require the services of company’s highly
specialized professional team.
Mutual
Funds
Share
Khan as a distribution house for few mutual funds and verity of manufacturing
companies, Banking and non-banking financial institutions. It also offers
scheme catering to investors with varying risk returns Profile. A financial
consultant present at the out lets with help to manage risk and optimize
returns by understanding investor’s investment objectives.
DEMAT
Share
Khan depository service offers dematerialization services to individual and
corporate investors. They have a team of
professional and the latest technological expertise dedicated exclusively to
there DEMAT department. Apart from a national network of franchisee, making
there services quick, convenient and efficient.
Accounts
Opening Forms
1.
Account opening for individual.
2.
Account opening for corporate.
3.
Agreement copy.
4.
Tariff sheet.
Other
Forms
1.
Freezing of de freezing
2.
Transmission
3.
Transfer com DEMAT
4.
Nomination
5.
Transposition is to provide a
complete DEMAT solution which is simple safe and secure
Options
of Trading
A Share Khan outlet offers the following services
1.
Online BSE and NSE executions
2.
Free access to investment advice
from Share Khan’s research team
3.
Share Khan Value line
4.
Daily research reports and market
review
5.
Daily trading calls based on
Technical analysis
6.
Live market information
7.
Depository services
8.
Derivatives trading
9.
Internet based online trading
The
Share Khan Way of Life
1.
People driven – Relationships
2.
Fleet footed
3.
Growth driven
4.
Values and ethics based
5.
Individuals with strong
entrepreneurial instinct
6.
Tremendous growth opportunity for
dynamic
Share
Khan is the retail brokerage arm of the SSKI group – an organization with over
80 years of experience catering to investors needs as on individuals investor.
SSKI
corporate finance provide investment banking and corporate finance services to
our clients by leveraging the deep domain knowledge of our highly experience
professionals.
They
strive to be the best re4search driven investment bank involved in India
related equity transactions. Their investment-banking team provides a full
range of services, from private and public offering to advisory work and
mergers and acquisitions.
The
extensive industry expertise of there professionals is marketed only by the
exceptional degree of their commitment to all aspects of client servicing what
differentiates there investment banking group is there commitment to provide
senior level attention to all projects and clients.
SSKI Group Companies
1.
SSKI investor services limited
(Share Khan)
2.
SS Kantilal Ishwarlal securities
3.
SSKI corporate finance
4.
I dream production
|
Table-1 |
||||
|
Showing age wise classification of
respondents |
||||
|
|
Age |
No. Of Respondents |
Percent |
|
|
|
20-40 |
52 |
52 |
|
|
|
40-60 |
35 |
35 |
|
|
|
60 & Above |
13 |
13 |
|
|
|
Total |
100 |
100 |
|
Source: Field survey
From
the above table it is clear that 52 percent of respondents were to age group of
20-40 years, 35 years of respondents were belongs to 40-60 years, and 13
percent of respondents were belongs to age group of 60 and above.
|
Table-2 |
||||
|
Showing Occupation wise classification of
respondents |
||||
|
|
Occupation |
No. Of Respondents |
Percent |
|
|
|
Businessman |
37 |
37 |
|
|
|
Service |
10 |
10 |
|
|
|
Professional |
39 |
39 |
|
|
|
Other |
14 |
14 |
|
|
|
Total |
100 |
100 |
|
Source:
Field survey
From
the above table it shows that 39 percent of respondents were belongs to
professional, 37 percent of respondents were belongs to businessman, 14 percent
of respondents were belongs to others and 10 percent of respondents were
belongs to service.
Table-3
Showing annual income wise classification action of
respondents
|
Annual income |
No. Of Respondents |
Percent |
|
Below 1 Lakh |
6 |
6 |
|
1 to 2 Lakhs |
17 |
17 |
|
2 to 3 lakhs |
50 |
50 |
|
More then 3 lakhs |
27 |
27 |
|
Total |
100 |
100 |
Source:
Field survey
From
the above table it is clear that 50 percent of the respondent were belong to
income group of 2 to 3 lakhs, 27 percent of the respondents were belong to
income group of more then 3 lakhs, 17 percent of the respondents were belongs
to income group of 1 to 2 lakhs, and 6 percent of the respondents were belongs
to below 1lakh.
Table – 4
Showing
about investor from how many years started investing
|
Years started Investing |
No. Of Respondents |
Percent |
|
Less then 2 years |
19 |
19 |
|
2 – 5 years |
38 |
38 |
|
5 – 10 years |
31 |
31 |
|
10 & above |
12 |
12 |
Total
|
100 |
100 |
Source: Field survey
From the above table it shows that
38 percent of respondents were investing from 2-5 years, 31 percent of
respondents were investing from 5-10 years, 19 percent of respondents were
investing less than 2 years, and 12 percent of respondents were investing to 10
years and above.
Table –5
Showing annual investment of respondents
|
Annual investment (in percent) |
No of respondents
|
Percent
|
Less then 10
|
19 |
19 |
|
10-20 |
52 |
52 |
|
20-30 |
25 |
25 |
More then 30
|
4 |
4 |
Total
|
100 |
100 |
Source: Field survey
From
the above table it is clear that 52 percent of respondents were belongs to 10 –
20 percent of annual investment of their annual income 25 percent of
respondents were belongs to 20-30 percent 19 percent of respondent were belong
to less then 10 percent and 4 percent of respondents were belong to mere then
30 percent of annual investment.
Table – 6
Showing
the Investment Pattern
|
Regular Income |
No. Of Respondents |
|
Yes |
72 |
|
No |
28 |
|
Total |
100 |
Source: Field survey
From the above table it shows that 72
percent of respondents were regular investors and 28 percent of respondents
were irregular investor.
Table – 7
Showing
Reason for investment
|
Investment in Shares |
No. Of Respondents |
|
As a Major Business |
56 |
|
Just as a Investment |
44 |
|
Total |
100 |
Source: Field survey
From the above table it sis clear
that 56 percent of respondents were belongs to major business as a reason and
44 percent of the respondents were invest just as a investment
Table -8
Showing
Investing in Stock Market
|
Investing in Stock Market |
No. Of Respondents |
|
Regular Income |
39 |
|
Optimize Income |
28 |
|
For tax free income ( dividend) |
22 |
|
Capital Appreciation |
11 |
|
Total |
100 |
Source: Field survey
From the above table it shows that
39 percent respondents were belongs to regular income, 28 percent respondents
were belongs to optimize income, 22 percent respondents were belongs to tax
free income (dividend) and 11 percent respondents were belongs to capital
appreciation.
Table -9
Showing
Investment Pattern wise classification of respondents
|
Investment Pattern |
No. Of Respondents |
|
Short Term |
33 |
|
Long Term |
67 |
|
Total |
100 |
Source: Field survey
From the above table it shown that
67 percent of respondents were belongs to long term and 33 percent of
respondents were belongs to short term.
Table – 10
Showing
annual income and occupation wise classification
|
Occupation/ annual income |
Business |
Service |
Professional |
Other |
Total |
|
Below 1 lakh |
4 |
1 |
1 |
0 |
6 |
|
1 to 2 lakhs |
9 |
5 |
1 |
2 |
17 |
|
2 to 3 lakhs |
14 |
3 |
26 |
7 |
50 |
|
More then 3 lakhs |
10 |
1 |
11 |
5 |
27 |
|
Total |
37 |
10 |
39 |
14 |
100 |
Source: Field survey
From the above table it is clear
that 26 percent of respondents were annual income was 2 to 3 lakhs and they
were professionals, 14 percent of respondents were annual income was 2 to 3
lakhs and they were businessman and 11 percent of respondent were annual income
was more than 3 lakhs and they were professional and so on.
Table -11
Showing
respondents opinion towards mutual fund in share khan
|
Response |
No. Of
Respondent |
Weightage |
Actual/Scare |
|
Excellent |
33 |
4 |
132 |
|
Good |
47 |
3 |
141 |
|
Average |
13 |
2 |
26 |
|
Poor |
7 |
1 |
7 |
Expected Score = 100 * 4 =
400
Actual Score = 306
Lickerts Scale = Actual Score
X 100
Expected Score
= 306
--------- X 100
400
= 76%
From the above table and
calculation it can be noted that the opinion of respondents towards mutual fund
was excellent.
Table -12
Showing
ranks given to share khan services
|
Response |
No. Of Respondent |
Weightage |
Actual/Scare |
|
Excellent |
25 |
4 |
100 |
|
Good |
49 |
3 |
147 |
|
Average |
21 |
2 |
42 |
|
Poor |
5 |
1 |
5 |
Expected Score = 100 * 4 = 400
Actual Score = 294
Lickerts Scale = Actual Score
X 100
Expected
Score
= 294
--------- X 100
400
=
74%
From the above table and
calculation it clears that the opinion of respondents towards Share Khan
Securities is excellent.
Table -13
Showing
awareness of share khan derivatives and commodity market
|
Deals in |
No. Of Respondents |
|
Futures and Options |
23 |
|
Commodity market |
67 |
Source: Field survey
From the above table it is clear
that 67 percent respondents were invest through commodity market and 23 percent
of respondents were belongs to futures and options.
Table -14
Showing
trading through different companies
|
Trading Through |
No. Of Respondents |
|
Kotak |
18 |
|
Share Khan |
69 |
|
India Bulls |
13 |
Source: Field survey
From the above table it clears that
69 percent of respondents were trading through share khan, 18 percent of
respondents were trading through Kotak and 13 percent of respondents were
trading through India Bulls
5.1 Findings
1.
It was found that 83 percent of the
respondents were about the share khan retail products.
2.
It was found that maximum of
respondents were satisfied by share khan services.
3.
The major competitors for share
khan are Kotak securities and India Bulls.
4.
From the study it was found that 52
percent of the respondents were investing 10-20 percent of their annual income
in securities.
5.
It was found that 72 percent of
respondents were regular investor in securities.
6.
It was found that 39 percent of
respondents were investing in stock market for regular income.
7.
It was found that 67 percent
respondents were of commodity market service provided by share khan.
8.
From the study it was found that
over all service provided by the share khan was satisfactory.
9.
It was found that 87 percent of
respondents were aware that share khan deals in primary market.
5.2:Conclusion
The study conducted
was a very good experience.
By this study 80 percent of customer
is satisfied by the service and product which are provided by the e Share Khan
and 20 percent of the are not satisfied the customer they have to provide the
still good services and products.
5.3: SUGGESTIONS
·
The company can have eye catching
attractive and effective ads.
·
The company provide attractive
offers and schemes to the investors.
·
Different sectors customer are to
be attractive by specifying companies returns.
·
The company should expand there
business by opening additional branches.
BIBLIOGRAPHY
1)
Philip Kotler, 11th
Edition (2003) July “Marketing Management”. Pp.609-630-631
2)
S.A. Sherlekhar, 11th
Edition, “Marketing Management” Himalaya Publicationg, pp.140.155, 162.
3)
Ashwatappa, “Human Resource
Management”.
Website
www.sharemarketbasis.com
QUESTIONNAIRE
1) Name :
Date :
2) Age :
a) 0-20 years b) 20- 40
years
c) 40- 60 years d) 60 and above
3) Occupation :
a) Business b) Service
c) Professional d) Others
4) Annual income :
a) Below 1 lakh b) 1-2 Lakhs
c) 2-3 lakhs d) more
than 3 lakhs
5) Years since you started
investing
a) Less than 2 years b) 2-5 years
c) 5-10 years d) 10 &
above
6) From your total income
what is your annual investment
a) Less than 10 % b) 10- 20 %
c) 20- 30 % d) more
30%
7) Are you a regular
investor?
a) Yes
8) How do you investing in
shares
a) As a major business b) Just as a investment
9) Why you are investing in
stock market
a) Regular income b) Optimize
income
c) Tax benefit d) Capital
appreciation
10) your investment pattern, are you
a) Short term b) Long term
11) At present you are
trading in shares through
a) Broker b) Share
khan
12) Share khan offers you
retail products, are you aware of it
a) Yes b)
No
13) Are you aware of share
khan services, ?
a) Mutual funds i) Yes ii) No
b) Depository services i) Yes ii) No
c) Portfolio
management services i) Yes ii) No
d) Online & Offline
services i) yes ii) No
14) Share khan deals in
primary market also, are you aware of it?
a) IPO
b) Mutual funds
c) Bonds d) Portfolio management
15) Are you aware of share
khan deals in ?
a) Future and Options b)
Commodities Market
16) Sharekhan offers retail
products through mutual funds how do you rate
a) Excellent b)
Good
c) Average d)
Poor
17) What is the reason for
prioritizing various sectors of sharekhan retail products?
a) Risk factors b)
Return
c) Less risky d)
Liquidity
18) What would you look
normally prefer while trading in share khan
a) Prompt payment b)
Prompt delivery
c) Transparency d)
Brokerage- optimal
19) How do you rank share
khan services
a) Excellent b)
Good
c)
Average d)
Poor
20) Any suggestion to
improve the services
___________________________________________________________
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